Does Narrowing in Freak You Out?
Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and alienating potential customers.
Your Brand’s First Impression is the Icing on the Cake
What’s a cake without icing? That outer layer, the icing, is how you actually show up with your brand positioning, messaging, voice, style, look, and feel.
