If you have a website, the idea is for people to visit it.

A website’s traffic reflects how well a business is doing online. It is also an indicator of customer behaviour and will help you formulate a marketing strategy that will get you a better ranking in the search engine results.

The basic idea of SEO optimization is getting more traffic to the website. But with 1.24 billion websites in the world, how do you ensure that your website gets good traffic?

Here are my seven SEO tips that will help drive traffic to your website:

7 SEO Tips to Drive Traffic

Keywords: In most searches, at least 50% of people use four words or more. This means that just the keywords are not important. You need long-tail keywords that are specific to the search.

When it comes to broad keywords, there is tough competition out there which means that you need to offer something more to stand out among the crowd. A long-tail keyword is important so that people get specific results for what they are looking for.

Good Quality Content: In this competitive world, there are many people who write on the same topic. What should you do differently to get listed at the top of the search listings? The answer is writing good, well-researched content.

The content on your website should also be diverse to avoid any internal competition among web pages for search engine listings. You need to organize your website in a way that when people search for something specific, all related information is easily accessible. Also, make sure that your content is regularly updated as search engines regularly check for updates to provide the best result to its users. Writing good content can boost up your traffic and ultimately affects your SEO.

Meta Description and Title Tags: Title tags are similar to a book title. This is the clickable link that appears on search engine result pages. If we take Google’s example, an ideal title tag should be less than 60 characters.

A meta description is what appears below the title in search engine results. This is what creates the first impression on a user, and trust me, first impressions matter. If you have a good and concise meta description, there’s a better chance of people visiting your web page and also good for SEO.

Optimize Images: Images are what add colour to a web page and make it less boring. I can’t even think of a web page with images. For a better search engine listing, make sure that you optimize the images by adding descriptions, alt tags, and titles. Its beneficial for your website SEO efforts.

A search engine can’t identify an image’s content. It is the text with an image that helps them rate how relevant a page is. For this, use original, optimally sized, good quality images.

Backlinks: For a search engine, backlinks are an endorsement of a website. A guest blog on another site that links back to yours will drive traffic to your website.

Getting a listing in online directories will also drive traffic to your website. The description of your business in an e-directory will have a link to your website. Make sure you continuously update your information in these directories to generate traffic and increase your SEO ranking.

SSL Certificates: For a search engine, an SSL certificate is important. What an SSL certificate basically does is it changes your website’s “http://” to “https://” that makes it more trustworthy and protected. If you want a search engine to trust you, an SSL certificate is a must.

Mobile Friendliness: According to Google, there are more mobile searches than on desktops in 10 countries including Japan and the US. In order to capitalize on this growing trend, your website needs to be mobile friendly.

Of course, other than these basic SEO tips, there are many other ways that SEO can help drive traffic to your website.

Do you want more traffic?

Hey, I’m Will Sims. I’m determined to make a business grow. My only question is, will it be yours?